6F Profit: Making Sure You Get Your Share
- Hear how to measure profitability using a sample financial report customized for SMM businesses
- Understand the fundamentals of Mike Michalowicz’s “Profit First” system
- Hear how both presenters applied the “Profit First” system to their SMM businesses and never looked back
- Learn little known strategies for increasing your bottom line
Presenters: Kaye Ginsberg, Peace of Mind Transitions, Atlanta, Georgia and Peggy Shults, ReSettle Me, Overland Park, KS
14F Planning for Change
- Identify your company’s gaps regarding industry and/or client needs
- Discover steps to proactively pursue change and make it work for you
- Understand the financial considerations of adding new services to your menu of services
- Hear how to achieve staff buy-in when change is on the way
- Discuss “lessons learned” about change that’s already happened
Presenter: Lisa Bevens, Home to Sweet Home, Stillwater, MN
22F Successful Strategies for Clients with Dementia
- Identify the common characteristics of dementia and how they may present in your clients
- Understand the day to day experience of working with special needs clients, as well as those under the umbrella of dementia – all of whom demonstrate processing delays or disorders, memory loss, and behavioral challenges
- Learn successful strategies to enhance your communication with clients experiencing these special issues
- Discuss the challenges of working with clients who need extra doses of patience and understanding due to cognitive and memory concerns
Presenter: Cathy Rice, SMM~C, Senior Settlers, San Francisco, CA
30F Podcasts: Stop Thinking About It and Start Launching Yours
- Identify software programs and platforms that will accelerate your production process
- Hear what to look for when selecting your guests and how to effectively recruit them
- Understand why setting up a workflow is vital -– and what to include
- Discover how to be included on the dominant podcasting platforms like iTunes and Stitcher
- Learn how to spread the word once you launch
Presenter: Marty Stevens-Heebner, Clear Home Solutions, Los Angeles, CA
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