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NASMM 2024 Pre-Conference Workshops

Pre-Conference 1

A Day in the Life & Behind the Scenes of a Successful Move Manager

Thursday, September 26 | 8:30 am - 11:30 am CT
$249 per person for NASMM Members / $299 per person for non-members

Join us and follow along as we explore a day-in-the-life of a successful move manager, with a realistic and detailed look at the tasks, responsibilities, and challenges of the move manager role in a growing company.

A day-in-the-life perspective is a valuable tool for learning & growth! Here are just some of the places we’ll navigate together: Learn about landing that all-important initial call; how to effectively navigate the home visit & effortlessly gather useful information; accurately assess requirements and tips for supply decisions; assigning personnel time/placement for best results; explore scope creep and change in scope challenges; effectively communicating with your client and families, and discussing interstate move considerations.

  • Understand the importance of consistent procedures for optimal client outcomes
  • Discover ways to streamline operations for employee satisfaction & bottom line benefits
  • Learn to communicate efficiently & effectively with clients, families, team members & community partners
  • Hear how one successful company executes a move management job from start to finish, and everything in between


Kaye GinsbergKaye Ginsberg

Christina MoranBrandi Sutley

Brandi SutleyChristina Morana

Kaye Ginsberg is the founder and owner of Peace of Mind Transitions serving the Atlanta, GA metro area. Kaye is a graduate of the University of Kansas with a BS in Journalism. Kaye’s early career was spent in advertising and publishing, including as marketing director of Conde Nast Traveler Magazine. Kaye decided to start a SMM company after experiencing a senior move with her own mother and appreciating all the help she received as a client of a Senior Move Manager. Kaye is SMM-Certified and is a NASMM @Home Specialist. Peace of Mind Transitions earned NASMM A+ Accreditation after just 4 years in business.

Christina Moran joined Peace of Mind Transitions in 2021 and has held various roles within the company before becoming Project Manager. Over the past three years, Christina has assisted more than 200 clients and is working toward her SMM-C Certification.

Brandi Sutley currently serves as the Director of Client Services for Peace of Mind Transitions. Brandi joined Peace of Mind Transitions as a project manager after 25+ years working with Fortune 500 companies and major professional sports teams and entertainment properties. Brandi has worked closely with more than 300 move management clients and holds her SMM-C certification. As part of the Peace of Mind Transitions management team, Brandi supervises project managers, team leads, and in-house designers. Brandi continues to meet with prospective clients as well, which provides her with a 360° view of the entire move management process.

Faculty: Kaye Ginsberg, Christina Moran, and Brandi Sutley, Peace of Mind Transitions, Atlanta, GA

NOTE: This pre-conference workshop is best suited for move managers with 0-3 years of experience. All levels of experience are welcome, but please know the content is essential/beginner information and guidance.


Pre-Conference 2

Leading With Impact: The Move Management Executive’s Guide to Excellence

Thursday, September 26 • 1:00 pm - 4:00 pm

$249 per person (NASMM Member Owners only / limited to 50 registrants)

Set your north star! Are you the actual leader you want to be? We designed this dynamic workshop for current and aspiring executives, seeking to elevate your leadership skills in strategic planning, team building, and change management. We’ll navigate the complexities of leadership, find out what drives organizational success, and learn how to foster an environment of ongoing improvement and innovation. The exciting topics we’ll explore together include:

  1. Strategic Planning for Executive Leaders
    • Learn the importance of setting a direction for you and your team to build the future you want.
    • Understand the essence of strategic planning in leadership and how this can set you apart in the most positive ways.
    • Learn how to drive the direction of your company for a productive, efficient and dynamic culture.
    • Create your specific vision, mission and values.
  2. Building and Leading High-Performance Teams
    • Learn the foundations of team building and characteristics of high-performance teams.
    • Assess the key roles within your organization and understand if you are leveraging the talent of your team and cultivating a positive team culture.
    • Ensure your communication and collaboration is productive and results-oriented to foster high performance.
  3. Mastering Change Management
    • Understand that change management is the key to growth in all organizations.
    • Learn strategies for effective change management.
    • Hear how an executive must lead through change to realize success.
    • Explore overcoming resistance to change, building momentum toward a common goal and executing to plan.

This seminar is a first of its kind for NASMM! It’s designed to be engaging and fluid, allowing the presenter and attendees to customize aspects of the curriculum together, based on the preferences and needs of registered participants. Kim McMahon will email a quick survey a few weeks prior to the conference to understand more about her pre-conference workshop participants & what they hope to learn during this session.

NOTE: This pre-conference workshop is limited to:

  1. Company Owners Only (If a company owner wants a key team member to attend as well, please contact Mary Kay Buysse directly at
  2. The first fifty (50) registrants. We are intentionally limiting the number of workshop participants to optimize this unique experience for our workshop attendees.


Kim McMahonKimberly McMahon

Kimberly McMahon is a leading authority in business strategy and home transition solutions. She is an expert in gaining and retaining customers by developing scalable, value-driven best practices, systems and processes designed to create the ultimate customer experience.

As co-founder of Let’s Move, LLC, Kim had the privilege of growing a team that brought downsizing and moving solutions to more than 7,000 individuals and families. As past president of the National Association of Senior & Specialty Move Managers (NASMM), Kim led the formation of the NASMM Ethics Compliance (NECC) Program and spearheaded the development of industry standards known as A+ Accreditation. She is an Accredited Staging Professional Certified Aging in Place Specialist.

In 2019, Let’s Move sold to WayForth. Kim held the position of Chief Operating Officer (COO) for nearly two years — increasing market share by over 20% while driving growth and profitability for the first time in the company’s history. Later, she assumed the role of Chief Strategy Officer where she and her team achieved corporate account development growth exceeding 43% in less than one year. She left WayForth in June 2022 and managed her own consulting company offering solutions to increase sales while positioning teams to capitalize on marketing opportunities. Kim is results-driven and works creatively with her clients to develop strategic plans across all business units positioning clients for predictable and sustainable growth.

Kim was recruited by Town and Country to spearhead its Move Management division. Her passion for cultivating enduring relationships, combined with relentless pursuit of operational excellence has made her a trusted advisor. Kim has a wealth of expertise and experience, with a proven track record in optimizing operational efficiencies that she continues to put to good use supporting Town and Country moving solutions.

Kim’s been featured in the New York Times, The Wall Street Journal, Baltimore Sun, Washingtonian Magazine and countless other local media outlets.

Faculty: Kimberly McMahon, Town & Country Movers & Move Management, Gaithersburg, MD

Contact Us

PO Box 209, Hinsdale, IL 60522
Phone: 248.442.5859   |   Monday - Thursday, 9:00 am - 5:00 pm ET | Friday, 9:00 am - 1:00 pm ET   |   Find a Senior or Specialty Move Manager®   |   Become a Senior or Specialty Move Manager®