4D Stop Leaving Money on the Table
- Explore practical steps that you can implement one at a time, over a period of many years, to bootstrap your company’s growth with very little cash
- Understand R&D to determine appetite and competition for services in your area
- Learn how to collect data
- Discover how to engage and enlist help as you build company depth
- Find out how to circumvent developmental costs
- Explore avenues to market your company by maximizing social media
- Discuss site selection – choosing suitable and affordable commercial space for growth in today's market, including ways to determine how much space you actually need
Presenter: Linda Balentine, Crowning Touch Senior Moving Services, Roanoke, VA
12D Elevate Your Brand with Concierge-Style Services
- Hear all about the latest concept in move management: concierge-style services
- Understand why so many SMMs are developing concierge-style services to add to their overall menu of services
- Learn the identifying characteristics of concierge-style services and who is seeking them
- Find out how to market your concierge-style services once you’ve decided to offer them
- Leave this session with a sample concierge service client agreement, a sample referral fee agreement for referral partners, and a sample email to send to potential referral partners
Presenter: Anna Novak, Simply DownsizedLLC, Falls Church, VA
20D What’s It Worth? Helping Clients Determine the Value of Their Possessions
- Learn the essential information you need to acquire to help your clients determine the value of their possessions
- Gain practical tips to recognize items of significance
- Find out about current market trends in the fine art, decorative arts, and jewelry categories
- Learn when and why your client might need an appraisal
- Understand the differences between insurance, fair market and auction values
Presenters: Jenny Pitman and Angelo Madrigale, Doyle Auctioneers & Appraisers, New York, NY
28D Pulling Back the Curtain: Tips, Tactics & Insights Around Marketing Your Business
- Discover how move managers can customize specific marketing tactics to specific business goals
- Understand how to assess your marketing Return on Investment (ROI) and value
- Find out how MaxSold measures the impact of its marketing campaigns and initiatives
- Hear how a data-driven approach can provide insight and guidance to expand and enhance your business
Presenter: Sushee Perumal, MaxSold, Kingston, ON
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