5E Marketing Remix: Classic, Clickable & Community Strategies
- Explore the three foundational marketing pillars—traditional, digital & community—tp gain clarity on how each pillar contributes to visibility, growth & trust
- Learn how to maximize digital marketing efforts through SEO, social media, email campaigns & performance analytics to increase online visibility, drive engagement & attract the right clients
- Understand how to develop & use customer personas to fine-tune messaging, align marketing with buyer motivations & better connect with target audiences
- Discover how to build trust & credibility through community-based marketing by partnering with local organizations, generating referrals & leading mission-driven networking groups
- Explore how sharing authentic client stories & lived experiences can transform your brand’s identity and reputation
- Walk away with a set of ready-to-implement marketing tactics for each pillar & a customized roadmap to guide your ongoing marketing efforts
Presenters: Danielle Wellings–Carriere and Sarah Carriere, ONESource Moving Solutions, Maidstone, ON
13E Lessons in Conflict: What Worked, What Didn't & What's Next
- Recognize early red flags & discover proactive ways to prevent conflicts before they escalate
- Analyze real-life wins & fails to understand what drives successful (& unsuccessful) conflict resolution
- Learn practical communication tools to handle tough conversations & de-escalate tension with confidence
- Explore strategies for managing complex dynamics, including competing priorities & strong personalities
- Apply proven conflict resolution frameworks to stay focused, professional & solutions-oriented under pressure
- Engage in interactive peer learning to share real-world challenges, set clear expectations & turn conflict into growth opportunities
Presenters: Linda Kaplan and Holly Mitchell, Changing Spaces, Atlanta
21E Kitchen Table Conversations: Build Trust & Close the Sale at the 1st Visit
- Explore techniques to build strong rapport within the first 10 minutes of an initial client visit, leading to higher-value projects & an increased close rate
- Hear how to use short, impactful storytelling at key moments to foster trust & create an emotional connection to accelerate decision-making
- Understand how to “read the room” by decoding subtle clues in the home that reveal unspoken objections
- Explore how to tackle client hesitations head-on to keep momentum moving forward
- Find out how to deliver complex project plans with crystal clarity, boosting client buy-in & sales success
Presenter: Katie Davis, Town & Country Move Management, Inc., Gaithersburg, MD
29E The Home Inventory Reimagined: Harnessing the Power of New Tech
- Explore modern inventory methods & digital tools to understand how AI & other technologies streamline the inventory process across a range of use cases—from hobbyist collections to whole-home assessments
- Gain insight into the financial, emotional & logistical value of home inventories to better support clients before, during & after major life transitions such as moving, downsizing, or estate planning
- Learn to identify common inventory challenges & explore practical solutions through real-world strategies and a live demo of an inventory app
- Understand how to navigate sensitive client dynamics by addressing misunderstandings, managing emotional attachments & resolving conflicts related to personal belongings
- Develop skills to confidently communicate inventory services in a way that builds trust, supports client decision-making & drives business growth through low-risk, value-added offerings
- Hear real-life examples and success stories that illustrate the transformative impact of inventory services on client experiences & move management businesses
Presenters: Ellen Goodwin, Co–founder, Artifcts, Austin TX and David MacMahan, FairSplit, Camarillo, CA
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