3C Defying the Odds: How to Grow from Working IN your Business to ON Your Business
- Learn how the presenter defied the odds and accelerated her business in just 4 years from 1 to 21+ employees, serving hundreds of clients per year
- Explore how she effectively implemented supplemental revenue streams, up-sell and cross-sell opportunities, workflow optimization, and more – all while enhancing her company culture and overall team development.
- Discover how to plan annually for the transition from working IN your business to ON your business
- Explore what to consider when hiring and up-leveling members of your current team into key roles
- Understand how creating a culture of business ownership with your team will accelerate your company’s growth
Presenter: Elizabeth Hirsh, The Downsizers, Chapel Hill, NC
11C Specialty Moves, Recurring Income & Finding These Clients
- Explore the business of high-end, concierge style specialty moves.
- Learn how to sell these more expensive services
- Understand how to charge for these services without receiving push-back
- Discover how to build recurring income
- Learn how to find these clients by implementing marketing and networking strategies
Presenter: Elaine Fernando, SMM~C, Organized Transitions LLC , Scotch Plains, NJ
19C It’s About Time: Diversity & Inclusion
- Learn the differences between diversity and inclusion
- Explore our own cultural biases and awareness
- Understand the diverse needs of clients in the senior living sector
- Discover ways to implement solutions into the workplace
- Participate in active and engaging role-play around critical conversations
Presenter: Kiera DesChamps, Wayforth, Richmond, VA
27C Cost Saving Marketing: DIY
- Discover how to promote your business on any budget without hiring a marketing consultant
- Explore what your business should be doing for marketing, how to do it, and how to turn those marketing efforts into real $$$
- Discuss strategies and ideas with a timetable to implement them
- Develop a list of ideas for marketing, social media content, and best practices for maintaining relationships with referral sources
Presenter: Jeannine Bryant, Changing Spaces SRS, Lincoln, NE
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