2B Beyond Social: A Complete Strategy for Marketing Your SMM Business
- Create (or revisit) your overall business marketing goals
- Explore a variety of proven marketing methods & platforms for SMMs
- Discuss messaging ideas that speak to your ideal client
Presenters: Anna Novak, Simply Downsized, Falls Church, Va; Jaymie Shook, Wheaton Bekins, Indianapolis, IN
10B Communicating With a Person With Dementia
- Learn how the brain changes with dementia
- Discover how a changing brain changes the way the person living with dementia communicates
- Explore strategies for communicating with a person living with dementia, while maintaining dignity & respect
- Understand how dementia impacts your client relationships
Presenter: Christine Petrik, Elderwerks, Palatine, IL
18B Preparing & Executing High-End Moves
- Understand the ins & outs, ups & downs of a high-end move
- Learn the various preparations required for successful high-end moves
- Gain a 360° perspective on the many “moving parts” of a high-end move
Presenter: Jon Dalzell, Isaac’s Moving & Storage, Stoughton, MA
26B Jumping Onto A Moving Truck: Lessons Learned from Acquiring An Existing Move Management Business
- Understand why you must agree to sign an NDA (non-disclosure agreement)
- Learn how to examine an existing company’s infrastructure for ongoing success & profitability in the future
- Hear why you need to know about the existing employee team’s size, experience, organizational structure & compatibility
- Understand the importance of market research & exactly how to conduct it
- Find out how to use your market research findings as a negotiating tool
- Discover need-to-know and need-to-see information before the transaction is final
Presenter: Justin Hammond, Let’s Get Moving, Brentwood, TN
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