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The New Era of Elderspeak: Working With Clients with Words that Work

The New Era of Elderspeak: Working With Clients with Words that Work Elderly. Young lady. Facility. What words do you use to describe your move management business to prospective clients and their family members, senior living communities, and the media? How do you explain what you do with those persons you are already serving? Using "universal language" means understanding even the most innocent of terms can trigger profoundly negative reactions in consumers. As a result, all providers within aging services must strive for our language to connect us to the widest possible audience. Proactively employing universal language will increase our appeal to our target groups, as well as affirm the very persons we are choosing to serve.

Faculty: Cathy Ritter, Vice President of Marketing Communications for Friendship Senior Options Inc., Schaumburg, IL


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