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Coming of Age: Strategies and Tools to Market to Seniors

The rapidly growing senior market is becoming the largest demographic with a buying power of $8 trillion dollars. Clearly the numbers are there, but how can you make sure you are capturing your share of the market. It's about learning what to say and how to say it, both through your writing and design.

Coming of Age: Strategies and Tools to Market to Seniors will help you to:
• Discover the scope and depth of the targeted senior market.
• Learn what others may not tell you: the "Aging Network" can fuel your business with no or low-cost referrals.
• Understand how to communicate effectively with older clients and how elderspeak can negatively influence your prospective clients.
• Secure tools you need to develop "senior-friendly" print and web marketing materials.

Faculty: Mary Kay Buysse and Jennifer Pickett, National Association of Senior Move Managers


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