Make Plans for 2018 Senior Move Managers Week
Next week, May 13-19, 2018, is National Senior Move Managers Week! During this recognition week, NASMM and NASMM members around the US, Canada, Europe and Australia are promoting the value of Senior Move Management and Senior Move Managers' commitment to assisting older adults and their families with later lifestyle transitions.

The theme of this year's celebration, "Passion + Purpose," underscores the dedication, compassion, commitment, an unique skills Senior Move Managers® offer their clients and families throughout the downsizing, relocation or aging in place process. Members can access a sample press release and this year's logo in the "Marketing Tools" section of "MyNASMM."

Be sure to share your stories and events on NASMM's Facebook page!

NASMM Now Accepting Nominations for 2018 Board of Directors
NASMM continues to grow and thrive as a result of thoughtful guidance and effective leadership provided by the current and past Boards of Directors. Their collective vision and dedication have helped consumers and senior living providers identify NASMM as the voice of Senior Move Management®.

The NASMM Board of Directors is a governing board — not a managing board. The NASMM Board is not involved in the day-to-day management and operations of NASMM. The NASMM Staff is responsible for association management and operations, as well as membership management, program and service development and implementation. Anyone considering a NASMM Board position must be a "big picture" thinker, along with committing to some time and travel, and ongoing communication with other Board Directors and association staff.

Click here to learn more about criteria and qualifications to serve on the NASMM Board. Nominations are due by 12:00 pm Central Time on Friday, May 18, 2018.

NASMM Seeking Faculty for NASMM 2019! Submit Your Proposal Now!
Join innovators, icons and industry experts as they talk, show and teach! This event is your opportunity to serve as a presenter for the NASMM 2019 Annual Conference — North America's only professional conference supporting Senior Move Management professionals. NASMM's three day conference attracts the best and brightest Senior Move Managers who are looking to build their business, connect with colleagues and learn new techniques to enhance and expand their Senior Move Management services.

Click here to learn more about the submission process and to access the submission form.

NASMM 2018 Conference Recordings on Sale
Missed NASMM 2018? You can purchase recordings of the conference! Twenty-five sessions featuring over 30 hours of presentations is available!

Click here to learn more!

40% of NASMM's Room Block is Sold! Reserve for NASMM 2019 in San Diego Now!
NASMM 2019 will be held March 7-10, 2019 at the San Diego Hilton Resort & Spa! Located on scenic Mission Bay, our San Diego resort is situated on an 18-acre park with lush gardens and rolling lawns, just steps from the beach. NASMM 2019 Attendees will be treated to a newly renovated resort on the shore of Mission Bay. With 40% of the room block already sold, we strongly recommend you make your reservations soon — our block will sell out. The room rate is $189 Single or Double Occupancy.

• Call Hilton Hotels central reservations at 800-445-8667
• Make your reservation online by clicking here.
• Reference group code NAS319 or National Association of Senior Move Managers

Seniors Are a Huge Market but Stop Trying to Scare Them into Buying
Not that long ago, a fear-based marketing strategy for seniors made sense. With the digital era on the rise, companies began developing products to help seniors stay safe. When it came to marketing, we often saw brands capitalizing on older adult's fear of life threatening situations, including a fall, loss of memory or motor skills, or other health related issues like a stroke or heart attack. Fear can be an effective motivator.
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You Will Not Believe What Resident Photos and Videos Are Proven to Have the Highest Impact
Quite some time ago I came across this YouTube video of a woman playing cards in an assisted living community. It was memorable in that she was wearing one of those oxygen nasal cannulas. She was so animated and laughing with her cards that she made me laugh along with her. The oxygen tube across her face made me like her even more. As hard as I've tried to find that video again, I've never been able to.
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The Cruelty of Calling Older Adults 'Sweetie' or 'Honey'
Writer Ceridwen Dovey didn't think it would be difficult to write a novel from the point of view of a man in his late 80s. Dovey, a 30-something novelist, concocted a generic old man who was crabby and computer illiterate. Another main character was an eccentric old woman who wore magenta-colored turbans and handed out safe-sex pamphlets. But as Dovey wrote last year in The New Yorker, her effort revealed the problem with assumptions. After reading her first draft, an editor inquired, "But what else are they, other than old?"
What a great question. Read more.

Mother's Final, Best Lesson: Part 1
In 1991, my mother was found to have cancer. Her right breast was removed and when the nice ladies from a cancer survivors' group came 'round with implant information, Mom thanked them and shooed them away. "What do I need breasts for," she said. "I'm 74, not 24." Tough old bird, right? Just you wait.
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