Overflow Rooms Added for NASMM 2019
Due to overwhelming need, NASMM has added an overflow hotel property to accommodate NASMM 2019 Attendees. You can now make a reservation at the Hampton Inn Mission Valley. This property is just seven minutes from the Hilton! The room rate is $149 single/double occupancy. You can make your reservation by calling 800-426-7866 and mentioning the "National Association of Senior Move Managers block" or code SM2 at the Hampton Inn San Diego Mission Valley. You can also book your room online by clicking here.

If you are currently holding a reservation at the San Diego Hilton Resort & Spa and are not planning to attend NASMM 2019, please release the room.

Data Exchange Survey Coming in January
The Data Exchange Task Force was commissioned by the NASMM Board of Directors to drill deeper into the challenges and successes of Senior Move Management companies by assembling and aggregating key data points about the Senior Move Management profession. This Task Force conducted their first survey in the summer of 2016. A new survey will be distributed in January to those members who are Circle of Service Members, NASMM A+ Accredited and/or SMM~C Certified. Through this survey, we hope to obtain real stats — quantifiable information including size, scope, pricing, sales volume, staff size, staff status (employee versus independent contractor) and staff salaries. Watch for more information.

NASMM 2019 Speaker Spotlight: Lori Bitter — Hacking Longevity & Generational Marketing
Lori Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at The Business of Aging. Her recent research, Hacking Longevity, was sponsored by AARP, P&G Ventures, GreatCall, and Wells Fargo Advisors. Lori was named one of Next Avenue's Influencers in Aging for 2017. Her book, The Grandparent Economy is a National Mature Media Award winner. She was president of J. Walter Thompson's Boomer division, JWT BOOM. Prior to that she led client service for Age Wave Impact. Lori has more than 30 years of advertising, public relations and strategic planning experience. Lori has presented research, trends and analysis about mature consumers and the longevity marketplace to more than 200 conferences and events in the United States, the UK, and Europe.
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NASMM 2019 Speaker Spotlight: Karen Dietz — Share Your Stories to Grow Your Business + Crafting Your Business Story with Live Coaching
Karen Dietz is a veteran in business storytelling and is one of the pioneers in the field. In 2013 John Wiley publishers recruited Karen for their Dummies series. Her book Business Storytelling for Dummies was published, quickly praised, and became a bestseller within a year. She opened up the San Diego, CA 2013 TEDx conference with her narrative on the impact of story listening to change lives and companies. With a BA in communication, she received her Masters and PhD from the University of Pennsylvania. In the business world for 20 years, she continued being trained in storytelling by top-ranked performance tellers. Karen is also the former Executive Director of the National Storytelling Network association. Clients include: Disney, Princess Cruises, Citrix, Avery-Dennison, Cedars-Sinai, Chase Bank, nonprofits, and entrepreneurs.
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NASMM Holiday Hours
The NASMM office will be closed from December 22 until January 3. If you have an emergency, please leave a message or send an email to info@nasmm.org. We will be checking messages and emails periodically.

Six Lessons for a Senior Living Operator's Survey of 2,000 Americans
Provision Living's peek into what Americans want from retirement can provide food for thought for other providers, too. The St. Louis-based assisted living and memory care community operator, which has locations in four states — Kentucky, Michigan, Mississippi and Missouri — recently asked 2,000 people about their dream retirements. Findings suggest areas for further research and potential action.
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Studying Why and How Speaking Face-to-Face Helps Aging Listeners
IThe vast majority of speech perception research has focused on how we recognize what the speaker says through listening only, and has failed to capture the value of speaking face-to-face, says speech perception expert Alexandra Jesse at the University of Massachusetts Amherst.
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Am I 'Old'?
A few years ago at a college reunion, I listened transfixed as the silver-haired philanthropist David Rubenstein urged us "to accelerate" as we entered the last chapters of our lives. Pick up the pace? So many of my contemporaries were stopping — if not stooping — to smell the roses. With his admonition in mind, I recently spoke with Mr. Rubenstein, now 69, and asked him if he considers himself old. "Sixty-nine seems like a teenager to me," he replied. Coincidentally, just a few days earlier, a 68-year-old poet I know, in between surgeries to help her mend after a fall, told me point blank, "I am an old lady now." What makes one sexagenarian identify as old when another doesn't? And what is "old," anyway?
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